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Iceland freezes decade-long legal battle with Iceland

Published on: Tuesday 03 March 2026

Iceland has abandoned its decade-long trademark dispute with Iceland as the frozen food retailer’s boss promises a “rapprochement discount” for shoppers in Reykjavik.

News source: https://www.ft.com/content/329fe5cd-1e25-43ee-8b4c-2f2aa31da5f3?sharetype=gift

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Iceland freezes decade-long legal battle with Iceland